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Sales Recruiting: Create a Qualifications - Skills List

Written By: Rob Halvorsen
Sales Careers Online Contributing Writer
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Create a Qualifications - Skills List

When it's time to start the Sales Recruiting process, have a list of qualifications and skills that you require which would be beneficial to the position but not necessarily required. If no quantified numbers are available, you can still ask a candidate to rate his or her specific skill level (ability to overcome objections, closing skills, for example) on a scale of 1 to 10.

Since people are generally drawn towards enthusiastic people, enthusiasm should be at the top of your list. Most companies insist on hiring someone with knowledge of the industry above all else. In almost every industry I can think of, you can teach industry knowledge, but it's almost impossible to teach enthusiasm and like ability. Other characteristics of top salespeople: Ability to think on their feet; flexible, good problem-solvers; consumate listeners; and good sense of humor.

Taking the time to create a qualifications checklist will help you write your ad for your sales position, whether it's online or the newspaper. Online job boards such as Sales Careers Online, are used by many as the primary place to look for jobs, especially in major cities.

Hire your next sales professional at Sales Careers Online. Visit our Sales Recruiting section for employers.

Prepare For Your Interviews

I always encourage interviewers and everyone involved in the Sales Recruiting process to have a mini-commercial about strengths of your industry and company ready. Years ago, when unemployment was high, employers didn't have to sell their industry, company or position. Times have changed, smart companies realize survival depends on having the best possible talent. Today, qualified candidates have lots of choices, so it's important to have a presentation that paints the most favorable view of your company and a Sales Recruiting plan that's at the top of it's game!

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